Join us to learn and apply product marketing & go-to-market principles for launching your product, with product marketing executive, former global product marketing lead at AdRoll, and Board Member of TechWadi, Yasmeen Turayhi. (Her longer bio is at the bottom of this page.)

Whether you're launching a product for the first time or the fiftieth time, this course will help you:

  • Conduct market discovery & validation

  • Create a Go-To-Market and launch plan

  • Successfully take your product to market 


Date/Time: July 17, 2019, 4-6pm
Location: Antwork (Beirut)

Register for free using the form below.

Space is limited.


Special thanks to Yasmeen for taking time to do this on her brief visit to Beirut from San Francisco/Silicon Valley!




Community Partners



Flat6Labs Beirut


Yasmeen’s Bio:

Yasmeen Turayhi is a Product Marketer based in San Francisco and has taken over 200 software products & features to market across various growth stages from seed stage to series d & acquisition. She comes from a diverse background with experience in finance and energy to payments, blockchain, healthtech, adtech and marketing technology.

Yasmeen currently holds a seat on the Board of Directors of TechWadi (a 501c3 non-profit org dedicated to creating technology programs between the United States and the greater Middle East) and has spent a number of hours mentoring aspiring entrepreneurs on product marketing, commercialization and growth marketing globally, winning TechWadi's "Mentor of the Year" in 2016. She's led multiple roadshows throughout the Middle East at various accelerators and some were sponsored by the U.S. State Department.

She currently writes for HackerNoon, a technology publication on Medium catered to startups and is the Editor of a publication for Product Marketers on Medium. She teaches a Product Marketing bootcamp at General Assembly and is a Go-To-Market mentor at Founders Institute. Some of her other writing includes fiction and fantasy drama, and her screenplay "A Star in the Desert" is currently in post-production in Los Angeles.

Early in her career, she worked for the very first Iraqi Election for all US ex-pats living abroad in 2005 with the International Organization for Migration.

She holds a Bachelor of Science from Cornell University, and an MBA from Columbia Business School and completed coursework in screenwriting at The New School in New York City.

Her book "Product Marketing Debunked. The Essential Go-To-Market Guide" is now available on Amazon.