Character effects everything we think, do, and say.

The majority of companies, organizations, investors, and startup accelerators agree that soft skills (essential skills) are more important than hard skills for achieving success. Yet most of our educational efforts neglect them.

Character is closely related to those essential soft skills, so Pitchworthy integrates character assessment metrics and character development in our training programs and our platform, including critical aspects related to developing a growth mindset. Leveraging research-backed assessment tools and our Pitchworthy Activities Database of 800+ activities designed to support enterprise growth and character development, we help people and teams develop those skills and strengths through real-world, applied, supported learning.

The top 5 essential character traits of successful entrepreneurs:


1. Honesty (including authenticity in how people view themselves and the world)
2. Leadership
3. Enthusiasm (including energy, passion, zest, and dynamism)
4. Fairness
5. Gratitude


← These traits emphasize the critical role of founders in building and leading teams of people, and aligning them around a common purpose.


The next most important traits of successful entrepreneurs are:


6. Persistence
7. Hope
8. Teamwork
9. Curiosity
10. Kindness

And interestingly enough, number 11 is “Love”.


How do you think you rank on those Top 10 (or Top 11) traits?

Where could you improve to improve your chances for personal and professional success?

Pitchworthy uses advanced methods for quantifying, monitoring, and supporting development of critical character traits, essential soft skills, and enterprise growth skills that support entrepreneurial and employability success. For more details, check out Pitchworthy’s pedagogy of entrepreneurial learning.



Thank you Pitchworthy team, My project went a long way. At the beginning, it was an abstract idea. Now it’s very grounded in the user’s needs and problems, and it is very tangible now.
— Startup Scouts entrepreneur
This program has been a big help for me. Something I never told anyone about is my fear of public speaking [...] I gave feedback and helped a lot of people, and a lot helped me too, and this is amazing, the community is very friendly and helpful. I never thought I could improve that much from an online program.
— Early-stage startup
I didn’t just progress 1% everyday, I probably progressed like 50% everyday. I got better myself as a person in different aspects. My business model also changed a lot to the better.
— First-time founder